Equipment pricing
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From: | JanMinshew@aol.com |
To: | histonet@pathology.swmed.edu |
Reply-To: | |
Date: | Tue, 14 Sep 1999 15:35:00 EDT |
Content-Type: | text/plain; charset="us-ascii" |
Hello all,
I have tried very hard to remain silent about the comments being made about
the price of microtomes, but I just can't. When I was in the lab I didn't
have a clue about what went on in industry. After the last 15 years in the
chaotic world of medical equipment sales I have a much better understanding.
Hang on while I share a little insight.
Yes, the cost of laboratory equipment is high but, then again, so was the
household refrigerator that I just bought. There are many reasons for the
high prices in our field. Most of the more established types of instruments
(ie. microtomes, cryostats and processors) have been greatly improved from
prior models and they continually offer the user more benefits. New
instruments have also been made available for the latest requirements in our
rapidly changing environment, such as automated IHC and special stainers.
Updated and new technology equipment is built with more precision, greater
safety, more convenience and additional features that were requested by
people in the field. Most of the instruments require certification from
inspection agencies so that they are safe for you to use. You wouldn't know
the products existed if we didn't advertise in the scientific publications
and attend the exhibits at the various meetings. We have sales people who
visit your labs. We send literature overnight when you get the word that
money is available, ship equipment in for demonstrations and evaluations,
supply quotations for budgeting purposes and answer bid requests. We make
good on our warranties, stock parts, supply manuals and provide service as
quickly as possible. (Don't tell our bosses but we don't always end up
making every sale and we share the market with our competitors.) All the
while there are people in the background who are trying to anticipate your
needs and produce something that you will all fall in love with the minute
you see it, buy it, love it, and tell all your friends to buy it too. Any
company that intends to survive for any length of time has to put money into
research and development. We do as much as we can to make you feel confident
in our companies and happy with your decisions. We want you to want us again
next time.
Thank you for listening as I rattled on. I hope that this helps you
understand some of the difficulties from the vendors end on the pricing
issues.
Jan Minshew
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