RE: Name.

From:"Morken, Tim" <>

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii"> <META content="MSHTML 5.00.3103.1000" name=GENERATOR></HEAD><X-TAB> <BODY> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>Those are good for laughs, but to follow current marketing theory you need to have name that is meaningless and then do massive marketing to tell people what it you want it to mean and even how to pronounce it (in order to give some poor marketing student a job, you know). </SPAN></FONT><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001></SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>so...</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001></SPAN></FONT> </DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>CentViS</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>TissVue</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>FixTir</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>EMic</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>iVue </SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001></SPAN></FONT> </DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>(anything with a capital E or lowercase i seems to do well these days.</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001>By the way, what is your marketing budget for this venture?</SPAN></FONT></DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001></SPAN></FONT> </DIV> <DIV><FONT color=#0000ff face=Arial size=2><SPAN class=692414016-23052001></SPAN></FONT> </DIV> <BLOCKQUOTE style="MARGIN-RIGHT: 0px"> <DIV align=left class=OutlookMessageHeader dir=ltr><FONT face=Tahoma size=2>-----Original Message-----<BR><B>From:</B> Dr. Ian Montgomery. []<BR><B>Sent:</B> Wednesday, May 23, 2001 7:53 AM<BR><B>To:</B><BR><B>Subject:</B> Name.<BR><BR></DIV></FONT>        </X-TAB>Thanks for the many suggestions for a lab name but John Kiernan, what are you doing to me. Your first suggestion, Biological Observational and Operational Zoology and Entomology Resource - BOOZER. Give me a break. For non UK subscribers a BOOZER is a Bar or someone who consumes large quantities of alcohol. Ok, I have been known to frequent boozers and I do admit a love of Mother Natures gift to Scotland, the whisky. But here I am, sitting in sunny Glasgow, and having colleagues say, "I'm away to see the auld boozer in the BOOZER." My scientific credibility, what it is, would vanish. I'd end up pushing a supermarket trolley around the campus with a sign round my neck, <B>homeless and hungry, want any sections cut - cheap.<BR></B>Directorate Overseeing General Services and Preparation of Objects for Observation - DOGS POO. <BR><X-TAB>        </X-TAB>Well, for me it has to;<BR><B>G</B>lasgow <B>I</B>nstitute for <B>R</B>esearch into <B>L</B>aboratory <B>S</B>ciences, <B>O</B>rganization <B>N</B>etwork and <B>L</B>iaison with <B>Y</B>oung microscopists. <BR><BR>Ian.  <BR><BR><X-SIGSEP> <P></X-SIGSEP><FONT color=#0000ff>Dr. Ian Montgomery,<BR>West Medical Building,<BR>University of Glasgow,<BR>Glasgow,<BR>G12 8QQ.<BR>Tel: 0141 339 8855.  Extn:6602.<BR>Fax: 0141 330 2923<BR>e-mail:</FONT> </P></BLOCKQUOTE></BODY></HTML>
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