Fwd: RE: Name.

From:"Dr. Ian Montgomery." <ian.montgomery@bio.gla.ac.uk>

<html> Tim,<br> <x-tab>        </x-tab>Budget. Following the many threads in Histonet charging seems to be getting more and more prominence. Unfortunately I'm now in the same situation. In the past I only paid cursory attention to these posting now I'll be paying very close attention. In the first instance it will be covering my costs with a small markup but, depending on usage,  my superiors want full recovery. So rather than the specimens and a report it will be specimens, report and a wee brown envelope. The nightmare begins, how do you cost one specimen, tray of slide and an H & E. When your multitasking (see, I right on top of the jargon) the amount of time you spend on a single block must be tiny so I'll spend more time costing the job rather processing and staining the specimen. <br> <x-tab>        </x-tab>Beginning to think I should buy a lottery ticket this weekend.  <br> Ian.<br><br> <br> <blockquote type=cite class=cite cite>Date: Wed, 23 May 2001 12:47:58 -0400<br> From: "Morken, Tim" <tim9@cdc.gov><br> Subject: RE: Name.<br> To: "'histonet@pathology.swmed.edu'" <histonet@pathology.swmed.edu><br><br> <x-tab>        </x-tab><br> <font face="arial" size=2 color="#0000FF">Those are good for laughs, but to follow current marketing theory you need to have name that is meaningless and then do massive marketing to tell people what it you want it to mean and even how to pronounce it (in order to give some poor marketing student a job, you know). </font><br> <font face="arial" size=2 color="#0000FF">so...</font><br>  <br> <font face="arial" size=2 color="#0000FF">CentViS</font><br> <font face="arial" size=2 color="#0000FF">TissVue</font><br> <font face="arial" size=2 color="#0000FF">FixTir</font><br> <font face="arial" size=2 color="#0000FF">EMic</font><br> <font face="arial" size=2 color="#0000FF">iVue </font><br>  <br> <font face="arial" size=2 color="#0000FF">(anything with a capital E or lowercase i seems to do well these days.</font><br> <font face="arial" size=2 color="#0000FF">By the way, what is your marketing budget for this venture?</font><br>  <br>   <dl><font face="tahoma" size=2> <dd>-----Original Message----- <dd>From:</b> Dr. Ian Montgomery. [<a href="mailto:ian.montgomery@bio.gla.ac.uk" eudora="autourl">mailto:ian.montgomery@bio.gla.ac.uk</a>] <dd>Sent:</b> Wednesday, May 23, 2001 7:53 AM <dd>To:</b> histonet@pathology.swmed.edu <dd>Subject:</b> Name.<br><br> </font> <dd>        Thanks for the many suggestions for a lab name but John Kiernan, what are you doing to me. Your first suggestion, Biological Observational and Operational Zoology and Entomology Resource - BOOZER. Give me a break. For non UK subscribers a BOOZER is a Bar or someone who consumes large quantities of alcohol. Ok, I have been known to frequent boozers and I do admit a love of Mother Natures gift to Scotland, the whisky. But here I am, sitting in sunny Glasgow, and having colleagues say, "I'm away to see the auld boozer in the BOOZER." My scientific credibility, what it is, would vanish. I'd end up pushing a supermarket trolley around the campus with a sign round my neck, homeless and hungry, want any sections cut - cheap.</b> <dd>Directorate Overseeing General Services and Preparation of Objects for Observation - DOGS POO. <dd><x-tab>        </x-tab>Well, for me it has to; <dd>G</b>lasgow I</b>nstitute for R</b>esearch into L</b>aboratory S</b>ciences, O</b>rganization N</b>etwork and L</b>iaison with Y</b>oung microscopists. <br><br> <dd>Ian.  <br><br> <font color="#0000FF"> <dd>Dr. Ian Montgomery, <dd>West Medical Building, <dd>University of Glasgow, <dd>Glasgow, <dd>G12 8QQ. <dd>Tel: 0141 339 8855.  Extn:6602. <dd>Fax: 0141 330 2923 <dd>e-mail: ian.montgomery@bio.gla.ac.uk</font> </blockquote> <x-sigsep><p></x-sigsep> </dl><font color="#0000FF">Dr. Ian Montgomery,<br> West Medical Building,<br> University of Glasgow,<br> Glasgow,<br> G12 8QQ.<br> Tel: 0141 339 8855.  Extn:6602.<br> Fax: 0141 330 2923<br> e-mail: ian.montgomery@bio.gla.ac.uk</font></html>
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